Brilliance in Marketing

New meanings for “in your area”

I always have a chuckle when companies obviously segment their marketing pieces by state. For example, even though I live in the Dallas / Fort Worth area, CompUSA used to send me weekly promotions for their El Paso store. (El Paso is closer to Blythe, California than Dallas.)

A few days ago I received this email from T-Mobile telling me where they’ve installed new cell towers “in my area.” I’ve marked the drive time (in red) to each of the locations from my house according to Google Maps.