Brilliance in Marketing

New meanings for “in your area”

I always have a chuckle when companies obviously segment their marketing pieces by state. For example, even though I live in the Dallas / Fort Worth area, CompUSA used to send me weekly promotions for their El Paso store. (El Paso is closer to Blythe, California than Dallas.)

A few days ago I received this email from T-Mobile telling me where they’ve installed new cell towers “in my area.” I’ve marked the drive time (in red) to each of the locations from my house according to Google Maps.

One reply on “New meanings for “in your area””

I think I’d drive home more often if they divided West Texas into more states — I need a sense of progress when I’m cruising down the highway and 12 hours of dirt and Texas road signs definitely does not offer the feel of accomplishment that Louisiana, Alabama, Georgia, et al, each following mere hours after the last affords.

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