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Brilliance in Marketing Stupidity in action

Must’ve been a brain freeze?

If you’re going to be making up words in your advertising campaign, you probably ought to take extra care to check all of your non-joke copy. People will actually take the extra time to read it all looking for something funny. In this case, it turned out to be unintentionally so. I wonder how many million of these table card displays Wendy’s printed without noticing the typo.

Frosty ad