Dear AOL,

Inspired by your brilliant new advertising campaign, I have two ideas to make the internet better. I hope you find them useful, and that they provide insight into the thinking of your consumers. Here they are:

  1. Stop pretending that you are the internet. It makes you sound really arrogant.
  2. Don’t install software like Viewpoint on my computer, because it really makes me mad. I really love AIM, and I think it’s a great program. I’m willing to watch the ads because I believe it’s worth it in order to keep AIM free. But installing weaselly snooping programs like this without really asking me first (a blanket statement in an obtuse privacy policy isn’t asking me) is a really lousy way to treat a customer. My computer’s slow enough. I don’t need it weighed down by junk applications you install on my behalf. You’re only making me want to install alternative IM applications, like Trillian.

So those are my two ideas. Take them or leave them.


PS – I hope you’re not spending your whole R&D budget on all of those extra chairs. That would be a shame.

Categories: Internet