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Brilliance in Marketing Geeky stuff

1923 was probably a great year for wine … but books?

TIME Magazine recently published a list of ALL TIME “100 best English-language novels from 1923 to the present.” There’s some good stuff on there. (I’ve read about 20% of it.)

One thing strikes me as really odd, though:

That pesky 1923-present timeframe. Why 1923? Their own “how we picked the list” page says it’s because that’s the year that TIME Magazine began. Seems a little self-important, doesn’t it? (Not that it would be the first time a magazine’s done that…)

I actually think it’s a really clever marketing gimmick … By my understanding, 1923 also happens to be the earliest year for works published with a copyright notice (that has been renewed) to not be considered part of the public domain. So, most novels published in 1923 or later are still under copyright.

Sounds like a great way for Time Warner to drum up some publicity for all of those books in their portfolio that aren’t named “Harry Potter and the __________” doesn’t it?